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Marketing is learned on the job. I’m sharing what I’ve learned.
Most of what makes a good marketer isn’t in a textbook. It comes from launching campaigns that didn’t land, convincing sales teams to trust a new process, and figuring out which numbers really matter.
This blog is where I write those lessons down, for anyone building a career or a function in corporate marketing.
A bit about me
I started my career in brand management at Unilever, spent 10+ years at Holcim, where I went on to lead regional marketing and communications, and today I’m Marketing Manager Middle East at SGS.
Along the way I earned a master’s in marketing and became a Chartered Marketer. I’m currently doing an MBA.
I’m based in Dubai. When I’m not working, I’m usually traveling, writing or reading.
What I write about
B2B Marketing
Strategy, lead generation, and turning marketing activity into business results.
Marketing Teams
Hiring, building and leading marketing teams, including the first time you manage one.
Marketing in Middle East
What works differently in this region, from events to digital to relationships.
Solutions
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